Susan Wayland (nicknamed Sway) is a German fetish model who has appeared in numerous fetish and men’s magazines, fetish fashion shows, music videos, and films.
Sway has worked with notable fetish photographers such as Peter W. Czernich, Martin Perreault and latex designers including Westward Bound, Latexa, Marquis Fashion, Cathouse Clothing, and Pandora Deluxe.
Having known Sway since the beginning of her career, I’m glad I finally got around to interviewing her.
Sway: It all started when I saw some latex clothes at an erotic store. Having always been drawn to extraordinary clothes, such as PVC and gothic styles, I associated the material with its classic and fancy look rather than a sexual one. Combinations are endless and there are no limits to the creative ways to use it.
3xL: When did you start latex fetish modeling and when did you know you wanted to pursue it as more than a hobby?
Sway: During the first years of my twenties, I studied at the university and worked in various stores to pay for my food and new hobby. Back then, a simple black catsuit cost around 350€, when there were no discount offers or you got a VIP coupon. I wasn’t compelled to be a model at a particular point in time. It was a kind of fluid process. Looking back now, I wonder how it was even possible.
3xL: What is your favorite part of latex fetish modeling and how do you come up with a concept for a photoshoot?
Sway: A great photoshoot is achieved by a model and a photographer working together. I always worked closely with every photographer. I can tell straight away if I am able to work with the person behind the camera or not. A model and a photographer’s fields of expertise complement each other, and when they are both proficient, they can teach one another. It’s a great journey and you’re always learning new things. It’s not the number of photographers that counts, it’s how a single photographer can make you look the best.
Sway: I may like a photographer’s style, but that does not mean my persona fits his/her style. I don’t choose based on a digital portfolio. When I speak with the person, I know that he/she is the right person for the job. If one hand doesn’t know what the other is doing, it’s gonna be the hardest job ever. If both are in the same boat and have years of experience, then it all comes naturally, especially when doing TFP (Time for Print).
3xL: You work with many latex vendors and designers. Can you shed some light on what it’s like to shoot for a huge latex clothing brand and what?
Sway: Shooting products is a lot of work, as it requires non-stop focus for 8-12 hours straight. A erotica shoot takes about 1-2 hours, and requires a high level of concentration. Therefore, it’s important to decide what you would like to focus on in your work. The viewer cannot make any sense of your work if it contains both erotica and product.
Sway: Take the time to listen to a variety of people rather than just one. Find an Instagram group with like-minded models and use them when you need guidance or to try new things. There is a wide range of opinions, skills, and goals among people. You can build trust, educate each other, and share connections by meeting up with friends from your group for a cup of coffee.
3xL: Would you like to share with us any plans you have for the future?
Sway: I’m looking forward to sharing my new Instagram profile with you! I’m glad to have found some nice, inspiring and friendly people in the influencer marketing niche who are helping me set up my new Instagram account for success. It is crucial to have someone who is familiar with all the rules and takes care of you. Stay tuned for great things on Instagram!
3xL: What’s the most effective way to stay up-to-date with you?