Honour have begun a video campaign with its own YouTube channel and a series of film clips featuring TV presenter Emily Booth and fetish model Esme. More than twenty clips show off different outfits on a customised runway from pencil skirts to bodies and a two-way zip catsuit to Honour’s delicious latex blouses. It is the first time I have seen a fetish retailer itemize each product with its own video clip in this way and highlights the future benefit of internet television for rubberwear sales.
Having recently been led to the Honour shop in Waterloo, London with my Fetish Map… and impressed by the YouTube films I feel Honour-bound to tell you about my fantastic retail experience. I was there for over an hour with my lady-friend as she tried more than eight different items for a subsequent night out. The customer service was friendly, accommodating and attentive and what’s more we were blown away that the assistant spent ten minutes making sure the rubber we purchased was in top-top and gleaming condition.
The shop is itself furbished in a theatrical royal-red colour scheme and has two floors, one for own-label fashion on the ground floor and another above for a traditional selection of fetish paraphernalia including BDSM toys, hardcore-play garments, toys and erotic literature. The Waterloo store represents the Honour brand which has its own massive online outlet here.