House of Etiquette is a new latex designer from Toronto, Canada. This stunning new women’s collection features feminine silhouettes. The beautifully designed garments reflect true expertise in latex construction and fashion styling.
They have a signature print, Tortile, which is currently available in transparent black, transparent red, and transparent purple.
The brand new website is designed for e-commerce and has a fully functional shopping cart, providing an easy shopping experience for visitors to their site.
Their debut appearance will be at Alternative Fashion Week in Toronto at the end of this month, and they have also mentioned that they will be showing at Montreal Fetish Weekend as well. The owners of the company, Ashley Davies and Matt Smart answered a few of my questions regarding their new fetish fashion latex collection.
Jade: Is there any meaning behind your name, “House of Etiquette”? Where does it originate from?
Matt: The name comes from the culture around kink and fetish. All of those scenes have a certain Etiquette that is understood by its community, so it’s a sort of homage to that. We wanted the name to reflect an elegant image and, with what we do, labeling ourselves as a fashion ‘House’ seemed appropriate.
Jade: Source(s) of inspiration for the Devotee collection? Any particular influences?
Ashley: We took our inspiration from feminine fashions and lingerie of the 40’s and 50’s. We wanted to convey that glamorous design aesthetic to our clients by styling some of the latex pieces on our website with elegant jewelry. As for influences, we both really love the fetish art of Gernot, and we collect vintage lingerie catalogs.
Jade: What does House of Etiquette have planned for the future?
Matt: For the immediate future, after we present our newest line at Toronto Alternative Fashion Week we will be designing a collection for Montreal Fetish Weekend, which is in September. We would love to show at Torture Garden in England or at any other big European fetish events. We both want to continue to blur the lines between high fashion and fetish, so we are also aiming to show at Toronto’s L’Oreal fashion week.
Jade: Will House of Etiquette focus only on women’s latex fashions?
Ashley: Yes. Right now our focus is on creating more unique pieces for Women. We both have more fun designing for women and find it offers us more choices. However, we are willing to take on custom projects; and, although our line is showcased on women, it doesn’t mean men can’t enjoy wearing any of it.
Jade: Do you offer custom design?
HOE: Absolutely, we do custom work if anyone has an idea or request they can email us at firstname.lastname@example.org. We also offer a made to measure service on our website.
I cannot wait to check out their new collection at Montreal Fetish Weekend this year!
Collective Chaos Design has just launched a new collection of latex basics with perforated frill trim, the first two pieces of their menswear collection, and a special Valentine’s Day dress to add to their impressive latex range. They are currently offering a Valentine’s Day promotion of 10% off all orders in their Etsy shop.
Collective Chaos Design is an American latex designer and photographer team with an emphasis on being environmentally friendly. They also have Collective Chaos Magazine, their blog that encompasses all of their diverse interests. Their designs feature hand punched perforated detail and elaborate applique. They first entered the latex fetish fashion market with the Feathered Latex neck corset, an iconic piece every fetish fashion lover will recognize. The first international fashion show at Fetish Evolution 2010 impressed the European crowd with the elaborately appliqued Octopus, Poppy, Zebra, and Tiger dresses. The followup lingerie collection consisted of vintage inspired latex fashions such as high waisted panties and bullet bras, with lace inserts.
German latex designer Heveas Heaven is the featured designer in Inner Sanctum‘s online boutique! Hailing from Hamburg Germany, this line features intricate hand painted details which do not rub off or peel, unlike printed latex.
Their trademark ivy leaf is elegantly represented as the main hand painted detail in this line. Heveas-Heaven will also handpaint any image of your choice on latex as a custom design. The exquisite detail of a Koi fish from a skirt they designed is truly remarkable.
The waist-shaping latex corsets from this line are heavily boned to optimally shape the waist for the perfect rubbery shiny hourglass figure. I selected a detailed rear view of one corset to show the gorgeous D-ring lacing detail. Go check out these sexy new latex designs “from Heaven” today.
London latex designer Libidex is now offering “Instant Order”, a service that allows the customer to select from a limited range of the most popular items that are available for rapid delivery. “Instant Order” is an additional page on the Libidex site with a list of the current in-stock designs.
It appears to be a very basic selection of stockings, hoods, catsuits, and underwear for both men and women. The color and sizes are limited and mostly black, but if you need a black catsuit in a pinch, this is probably the place to get one! The inventory is updated very frequently.
Now it is possible to experience Libidex quality garments without the wait for manufacturing or made to measure, if you’re not after a custom or elaborate design. Libidex promises to “take the waiting out of wearing” with this new service.
There is also a 30% off promotion on the “Instant Order” items as well!
HMS Latex just launched the “Bruit Blanc” range for A/W 2010. This collection was inspired by Butoh, a form of conceptual Japanese dance which is usually performed in white makeup and features grotesque and playful imagery in strange environments.
The fantastic editorial photos posted on her blog, bring this concept to life. Featuring the photography of Phantom Orchid, with models Tessa and Marine. All of the items from this range are currently available in her Etsy shop. I know what will be on top of my latex Christmas wishlist!